IanLeTourneau.ca

I saw this link posted by Karen Bass on my Facebook newsfeed. The author of the piece, Maureen Johnson, relates how she ended up as a panelist with another author who was obsessed with her brand and obsessed with telling everyone. And she has penned a manifesto against branding. One reason I would hate to brand myself is that one of the job descriptions I live by as a writer is curiosity. If you define yourself too rigidly, then you risk missing out on a lot of what makes life interesting, fascinating and worth living. And if you can’t explore ideas as they cross your path, you also risk sounding like a one-note circus sideshow. And who wants to be a one-hit wonder? Cue Vanilla Ice…

Branding Irons (from Wikipedia)